Emotional Design

Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman. In his famous book Donald A. Norman talked about emotional design can be critical to the success of a product of the elements of a practical element. He argued that the product a good product would be more interesting and make people feel happy. Beautifully designed products that will attract people because of the beautiful products can make the better emotional. Yet in the early 1990s two Japanese researchers Masaaki Kurosu and Kaori Kashimura claimed just that. The Japanese found that the attractive are were perceived to be easier to use. Tractinsky was suspicious. Maybe the experiment had flaws. Or perhaps the results could be true of Japanese but certainly not of Israelis. Japanese culture is known for its aesthetics tradition but Israelis are action oriented because they don’t care about beauty.

In the early 1900's Herbert Read, who wrote several books on art and aesthetics that require a rather mystical theory of aesthetics to find any such relationship should be between beauty, functionality and belief is still common today. Emotions that we now know to change the way the human mind to solve problems. Changes in emotion system as cognitive system operates. Emotions are too many think is a problem that must be overcome by rational thought and think logically. Much research focuses on negative emotions such as stress, anxiety, fear and anger. Positive emotions are important in human life because the positive emotions that makes the person has a natural curiosity and creativity in doing research on the role of aesthetics in the design of interesting products that make people feel attracted to and interest in the rather something produk.ini also makes people feel good and make them creative and innovative in designing an attractive product. Interesting products can make a better emotional and people will be attracted to a product easily.

Man is the most complex of all animals that have the appropriate brain structure compleks.In the highest level of evolution of the human brain can think of the operation. This is reflecting the conscious thought of learning new concepts and generalizations about the pleasures of the world. Subsequent behavior is different from that provided serious or art that comes from the reflection and requires research and interpretation. Lack of focus will be more likely to be open to interference and to attend any new ideas or events. Positive attitude will affect the focus of things. Effects will occur on the design process itself. That the most complete design requires creative thinking and followed a relatively long period of time. Focus on creativity first case it is better for designers to loosen the mood. Good things are difficult to design things that need to accommodate both creative thinking and attention that should be taken. Norman asserts that emotion and cognition works in tandem with the user associated with the product. This shows that emotions can not be parted from the outside. Performance is paramount and so the designer must ensure that the product is easy to use and the functionality of the product is easy to

Visualizes.

Conflicts between different levels of emotion that is normal in the design. The actual products provide a set through the conflict. A successful design with excellent performance at all levels is due to perform the function of the desired function. Ability to explain the facilities to make consumer products understand how it works and how to get to perform. Misleading description of products and the use of the product will cause negative emotions. Three stages can be mapped to product characteristics such as visceral design, behavioral design and reflective design..Product not reliable to satisfy everyone. The designer must know to whom the proposed product. In the world of design we tend to associate emotions with beauty. It is however important properties of this nature they are not what they bring people in their daily lives. Reflect emotional experiences and memories. Memories reflect the life experiences and reminded about the experiences and achievements. The concept appears to be human nature.

Visceral design is what nature does. We humans evolved to coexist in the environment of other humans, animals, plants, landscapes, weather, and other phenomena. The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple. Behavioral design is all about use. Appearance doesn’t really matter. This is the aspect of design that practitioners in the usability community focus upon. There are two kinds product development enhancement and innovation. Enhancement means to take some existing product or service and make it better. In summary, the central premise that a great product can be develop in all three aspects of innovative. The great product can attracted people to buy the product because many people like the good product. It is will make their emotion much better.