The chosen advertising to this aesthetics evaluation is Nolan’s Cheddar. One criterion has been set based on emotivism i.e Audiences should be able to feel happy, surprised and impressed immediately from the beginning till the end. Viewers should be happy, surprised and also impressed when watched the advertisement very funny and interesting when the rat ate the cheese and the rat was trapped by a rattrap and suddenly it be strong and can lift the trap after ate the cheese.
At the
beginning of the advertisement, viewers are happy to see the rat to walk to
where the cheese together with the music of joy and in the middle of the
advertisement, audiences was surprised when the rat was caught by the rattrap.
It makes the audiences think that after the rat was trapped it will not be able
to escape but suddenly the audiences was impressed when the rat is able to lift
up the trap with the mighty. Other than that, in the middle of the
advertisement also make some viewers feel the rat will die because of the show
when the rat is not viable and accompanied by sad music at the time.
This advertisement
makes the audience will have a variety of feelings and the audience will laugh at
the end of the ad after having happily surprised and impressed when watched the advertisement. By using a very interesting character that's the way the
rats rat trap lift when it is in the fatigue due to standing on the trap. It is
also interesting because the rat trap is lifted vigorously accompanied by energetic
music. This makes the advertisement more impressive. It can attract viewers to
watch the ad many times and also makes the audience feel happy even though the
ad watch regularly. However to trap rat that carry the very funny and makes the
audience laugh. Although these advertisements to show that these rat became stronger
after eating cheese, but this advertisement be interesting in a way that the role
of the rat in each section and used music very interesting.
Besides, when
watched the advertisement, viewers will feel excited and thrilled to see a
small rat prowess able to endure the pain when standing on the trap. And managed
to lift the rattrap easily. Viewers also will feel the rat is very cute and funny
because after eating cheese, it will be strong. This ad is very funny and a lot
of shock feeling along the watch the advertisement. Audiences should be tempted
to laugh and to see where the mouse which is the higher of these advertisement.
The audience will not feel bored watching this advertisement for this ad has
many interesting elements and makes the audience happy, surprised, amazed and excited
after watching this advertisement.
As a
conclusion, advertisement should have a variety of emotional element to attract
viewers to watch ads such advertisements. This is because the emotional elements
such as happy, sad, surprised, amazed and others is found in humans. By the advertisement
using these emotional elements will be able to attract more viewers to watch ads.
Most viewers do not like advertisements that are too old and unattractive, but if
there is an element of the element in an advertisement is to attract viewers by
itself.
