Monday, 14 May 2012

brain is better than beauty


                         Brain is better than Beauty

    Brain is better than beauty because I think that having knowledge and knowing the way the world works is more important than looks. Brain can make we know about everything and we can having knowledge about everything we read, look, hear and others. Beauty is not important if we not have brain and have knowledge. It is because when we having a beauty but not having brain we look like idiot person. People can ridicule us if we have no brain.
    It’s not about having beauty. We don’t need beauty to impress someone. We could be the ugliest person in the world but really intelligent, which could get us far in life because we have brain and know about everything. On the other hand, we could be the most beautiful person on earth but be so dumb that we don’t know how to add 1 and 1. Beauty is not important if we having no brain to know about everything we learn. If we having brain we can learn about everything and can memorize that. We can use our knowledge to survive our self when we working. Although, we have beauty but have no brain, we also cannot survive our self in world works. Beauty doesn’t stay, but is brains do. Brains can improve our knowledge about everything we learn in our life. It is can make us confident to do something because we have knowledge and we not shy or afraid to do something we want if we have brain because we will very confident about our self. If we only having beauty not enough because we should have a good brain to make we confident about everything.
Brain is more important than beauty because brain is real and tangible. Beauty is imagined seen but not tangible. A happy medium is nice but this also depends on opinion. I personally believe that brain is better than beauty. Intelligence is a much more valuable quality to survive than beauty. Brain also can make we know how to improve our self and learning about everything we don’t know to give our self more confident when against with many people in our life. Have a good brain and good knowledge is key to success as well.
    We must have a brain because they last longer and they can be develop by training. Brains enable us to improve many different things for example point out that the word more is not necessary in this question. Brains give us more in life the beauty, that obviously will not get us into college. We cannot become a doctor, marine biologist or any of the great things in life with just beauty. Brains give us more to do with our life. We should be have a good brain for have a good life. If we are a normal human being, the experiences we have, the books we read, the classes we take and others will continue throughout our life and will only add to our “brain power”. However at the same time we are gaining knowledge, we are also aging and as us age, our beauty tends to change. Beauty is not important because beauty is only skin deep, which implies that if things on the outside change, then there will be no more beauty.
    I believe it is much more important to develop our thinking skills than to put too much into making our self more attractive. Brain is very important in our life. It is much better to be a person who develops their brain than a person who only wants to develop their beauty. Knowledge is power and brain is the container of knowledge. For example a man is different from a beast only for his brain that makes him learn to differentiate between good and evil. Physical beauty is an added quality. Life is enlightened for brains and not for beauty. A beautiful appearance with dull brains is of no use. On the other hand, a bugle appearance having a powerful brain can produce something for human welfare. So, brains have got prominence over beauty. I would prefer having brains than beauty. The stability of physical attraction is not getting guarantee for life time. If a beautiful women or a handsome man loses physical attraction, they would fail getting response from other people. Because of that brains is more important than beauty. With a brain we can having any knowledge and will success in our life.
    Brain is better because beauty is only skin deep, using the brains makes up the whole personality. The body is only a vehicle for the soul to dwell in for a time. A very gorgeous body may hide a very awful person. Brain is better than beauty because makes individual beautiful not because of the physical appearance. Brain is more beneficial than beauty. If we don’t have an efficient brain then we cannot take advantage of our beauty. And I think it is useless if we have beauty without brain because I do believe that God gives beauty as well as brain to balance it.

Thursday, 5 April 2012

commercial tv advertisement




  The chosen advertising to this aesthetics evaluation is Nolan’s Cheddar. One criterion has been set based on emotivism i.e Audiences should be able to feel happy, surprised  and impressed immediately from the beginning till the end. Viewers should be happy, surprised  and also impressed when watched the advertisement very funny and interesting when the rat  ate the cheese and the rat  was trapped by a rattrap and suddenly it be strong and can lift the trap after ate the cheese.

  At the beginning of the advertisement, viewers are happy to see the rat to walk to where the cheese together with the music of joy and in the middle of the advertisement, audiences was surprised when the rat was caught by the rattrap. It makes the audiences think that after the rat was trapped it will not be able to escape but suddenly the audiences was impressed when the rat is able to lift up the trap with the mighty. Other than that, in the middle of the advertisement also make some viewers feel the rat will die because of the show when the rat is not viable and accompanied by sad music at the time.

  This advertisement makes the audience will have a variety of feelings and the audience will laugh at the end of the ad after having happily surprised and impressed when  watched the advertisement. By using  a very interesting character that's the way the rats rat trap lift when it is in the fatigue due to standing on the trap. It is also interesting because the rat trap is lifted vigorously accompanied by energetic music. This makes the advertisement more impressive. It can attract viewers to watch the ad many times and also makes the audience feel happy even though the ad watch regularly. However to trap rat that carry the very funny and makes the audience laugh. Although these advertisements to show that these rat became stronger after eating cheese, but this advertisement be interesting in a way that the role of the rat in each section and used music very interesting.

  Besides, when watched the advertisement, viewers will feel excited and thrilled to see a small rat prowess able to endure the pain when standing on the trap. And managed to lift the rattrap easily. Viewers also will feel the rat is very cute and funny because after eating cheese, it will be strong. This ad is very funny and a lot of shock feeling along the watch the advertisement. Audiences should be tempted to laugh and to see where the mouse which is the higher of these advertisement. The audience will not feel bored watching this advertisement for this ad has many interesting elements and makes the audience happy, surprised, amazed and excited after watching this advertisement.

   As a conclusion, advertisement should have a variety of emotional element to attract viewers to watch ads such advertisements. This is because the emotional elements such as happy, sad, surprised, amazed and others is found in humans. By the advertisement using these emotional elements will be able to attract more viewers to watch ads. Most viewers do not like advertisements that are too old and unattractive, but if there is an element of the element in an advertisement is to attract viewers by itself.






Wednesday, 14 March 2012

Emotional Design


Emotional Design: Why We Love (or Hate) Everyday Things by Donald A. Norman. In his famous book Donald A. Norman talked about emotional design can be critical to the success of a product of the elements of a practical element. He argued that the product a good product would be more interesting and make people feel happy. Beautifully designed products that will attract people because of the beautiful products can make the better emotional. Yet in the early 1990s two Japanese researchers Masaaki Kurosu and Kaori Kashimura claimed just that. The Japanese found that the attractive are were perceived to be easier to use. Tractinsky was suspicious. Maybe the experiment had flaws. Or perhaps the results could be true of Japanese but certainly not of Israelis. Japanese culture is known for its aesthetics tradition but Israelis are action oriented because they don’t care about beauty.

In the early 1900's Herbert Read, who wrote several books on art and aesthetics that require a rather mystical theory of aesthetics to find any such relationship should be between beauty, functionality and belief is still common today. Emotions that we now know to change the way the human mind to solve problems. Changes in emotion system as cognitive system operates. Emotions are too many think is a problem that must be overcome by rational thought and think logically. Much research focuses on negative emotions such as stress, anxiety, fear and anger. Positive emotions are important in human life because the positive emotions that makes the person has a natural curiosity and creativity in doing research on the role of aesthetics in the design of interesting products that make people feel attracted to and interest in the rather something produk.ini also makes people feel good and make them creative and innovative in designing an attractive product. Interesting products can make a better emotional and people will be attracted to a product easily.

Man is the most complex of all animals that have the appropriate brain structure compleks.In the highest level of evolution of the human brain can think of the operation. This is reflecting the conscious thought of learning new concepts and generalizations about the pleasures of the world. Subsequent behavior is different from that provided serious or art that comes from the reflection and requires research and interpretation. Lack of focus will be more likely to be open to interference and to attend any new ideas or events. Positive attitude will affect the focus of things. Effects will occur on the design process itself. That the most complete design requires creative thinking and followed a relatively long period of time. Focus on creativity first case it is better for designers to loosen the mood. Good things are difficult to design things that need to accommodate both creative thinking and attention that should be taken. Norman asserts that emotion and cognition works in tandem with the user associated with the product. This shows that emotions can not be parted from the outside. Performance is paramount and so the designer must ensure that the product is easy to use and the functionality of the product is easy to
Visualizes.

Conflicts between different levels of emotion that is normal in the design. The actual products provide a set through the conflict. A successful design with excellent performance at all levels is due to perform the function of the desired function. Ability to explain the facilities to make consumer products understand how it works and how to get to perform. Misleading description of products and the use of the product will cause negative emotions. Three stages can be mapped to product characteristics such as visceral design, behavioral design and reflective design..Product not reliable to satisfy everyone. The designer must know to whom the proposed product. In the world of design we tend to associate emotions with beauty. It is however important properties of this nature they are not what they bring people in their daily lives. Reflect emotional experiences and memories. Memories reflect the life experiences and reminded about the experiences and achievements. The concept appears to be human nature.

Visceral design is what nature does. We humans evolved to coexist in the environment of other humans, animals, plants, landscapes, weather, and other phenomena. The principles underlying visceral design are wired in, consistent across people and cultures. If you design according to these rules, your design will always be attractive, even if somewhat simple. Behavioral design is all about use. Appearance doesn’t really matter. This is the aspect of design that practitioners in the usability community focus upon. There are two kinds product development enhancement and innovation. Enhancement means to take some existing product or service and make it better. In summary, the central premise that a great product can be develop in all three aspects of innovative. The great product can attracted people to buy the product because many people like the good product. It is will make their emotion much better.

Sunday, 4 March 2012

Letters Upon The Aesthetic Education of Man


According Letters Upon The Aesthetic Education of Man, by J.C Friedrich Von Schiller (1759-1805)  is about beauty and art. It also about the charm and dignity of this undertaking. Happiness is not far from the moral nobility of human nature. The freedom of action set out a requirement of the obstacles. Improper use caused them to almost any sin. They are more willing to incur any such criticism of biased beliefs. On the following claims particularly on Kantian principles will not be deterred. The most important ideas in the practical Kant system but not agreed upon by the philosophers. As the facts of moral instinct wisdom has given to man to serve as a guide to give enlightenment intelligence maturity. Philosophers says that understanding begins by destroying the meaning of the object before it can allocate objects. Moral experience can also be used with greater truth beautiful manefestasi.
   In my opinion, philosophers says art is a better theme to find the code in the world aesthetics. The structure of real political freedom affects the art works of perfection. Art does not mean that at the time. Art to leave reality and increase the personal needs. Imagination corrupted by the spirit of philosophical inquiry and the narrow boundaries of art when enlarged the limits of science. Social and moral principles is an equal need should have in ourselves. Philosophers prefer the beauty and freedom. I think necessary art of our time even political solution to the problem to continue with aesthetics as they relate to the freedom and beauty.
   Philosophers says people who can not act for him not to be threated naturally.The fact that the shape of a man when he is not stationary even placed everywhere. As a perfect man can not be satisfied with the political situation and would be unfortunate if not satisfactory. When arrived at maturity he founded the state of nature in his ideas. The matter established by law and provided that the conditions to be described the ideal object is a goal that does not recognize the reality of nature. Working with the blind must be made to adapt. Slavery conditions should be changed to a moral freedom. Natural conditions can be used for each individual body politics and the situation in conflict with the moral nature of man. Natural conditions is quite adequate for the physical characteristics of humans give themselves laws to eliminate violence. Physical man is a man of moral reality and problems. Philosophers say that a moral society is being formed in the idea of ​​preventing its existence for the dignity of human moral. Props should be found to support independent of nature. human nature itself does not have a prop and contributing to the destruction of the preservation society. Physical character must be separated from moral freedom. Philosophers of the physical and moral state also will pave the way for the transition from the energy authority solely to the law.
    Philosopher of revolution states in accordance with the principles of morality can be free from the damaging effects and ensure durability. The establishment of a moral state, moral law depends on the actual power. The human condition will always remain contingent and exists as a physical absolute moral needs. Also indicated that although philosophers differ in form but humans have the same willingness and sufficient to have the universal law. Biased estimate of the moral point of view to eliminate differences due to the law is satisfied if there is no requirement. Education will always come down when the moral sense can only be maintained at the expense of nature. State is a own fashion organization and can be realized when the part was given to the whole idea. When bringing unity into physical society, not to injure manifold in nature. If a man is in conflict with the objectives and character of the people is oppression  former can give them the victory. The state will take a severe aspect of the law imposing a citizen so as not to fall victim. It will crush under the feet of the hostile individuality without compromise. The philosopher also expressed himself against the men can by means of two times even though it is a savage. His principles destroy his feelings when they are violent hate and recognize the nature of art as a despotic ruler. Male plants have a high friendship nature. Philosopher also noted the overall character must be found in those who are entitled to convert the need for freedom.
   Philosophers say that man has risen from a long lethargy and self-deception. Given the physical possibility to put the law on the throne as a tribute to the man at length. As a goal to make the basic right of freedom of political union. Male philosophers as well subjective states must respect the institution. Disclaimer characteristics in the legal field and feel the injustice in the moral at the same time against the notion. spirit of the time was seen hesitating between perversions and savagism rather between what an exceptional nature and superstition and moral unbelief. conclusion philosophers want to say about beauty, art, freedom, the soul of a man and moral leadership of society.